Starter
Owner-operators starting out
$55/mo
- Up to 2 trucks
- Lead generator
- Basic job log
- Invoicing
- Unlimited calls
Founder's pricing
Billed by your truck count — never by call volume.
Zero call limits. Zero busy-weekend penalties. Every plan includes unlimited calls, because your slowest month and your busiest month should cost the same.
Founder's window closes May 30, 2027
Pro
Small, growing local fleets
$85/mo
- Up to 4 trucks
- Dispatch & job tracking
- GPS tracking
- Impounds
- Invoicing
- Unlimited calls
Pro Plus
Mid-size operations running storage lots
$136/mo
- Up to 10 trucks
- Full impound & lot management
- Reports & analytics
- Dispatch, GPS & invoicing
- Unlimited calls
Business
Large-scale ops & HOA / commercial contracts
$289/mo
- Up to 15 trucks (+$10/mo each after)
- Multi-dispatcher & API access
- GPS, impounds & dispatch
- LotHook Module includedCovers up to 5 apartment properties (+$25/mo per property after)
- Unlimited calls
Enterprise: Let’s Talk
Built for high-volume fleets and large-scale private property enforcement.
- Custom truck fleets & high-volume dispatch
- Unlimited properties on LotHook
- Hardware-ready LPR (License Plate Recognition) integration per truck
- Dedicated onboarding & custom integrations
How we compare
FleetHook vs. the competition
Same job, a different meter. We charge for the trucks you own, not the calls you answer.
| FleetHook | Competitor | |
|---|---|---|
| Entry-level price | $55/mo | $109/mo |
| Call-volume limits | Unlimited on every tier | Capped, 250–1,500 calls |
| Billing metric | Physical truck count | Call volume |
The feature-unlock advantage
Pay less to unlock what you actually need
Invoicing & billing unlocks at Starter ($55) vs. a competitor's basic ($109) — save $54/mo.
GPS tracking unlocks at Pro ($85) vs. a competitor's professional ($209) — save $124/mo.
Impound management unlocks at Pro ($85, 4 trucks, zero limits) vs. a competitor's basic ($109, 250-call cap) — save $24/mo.
Private property enforcement (LotHook) is included with Business ($289) — or bolt it onto any Starter, Pro or Pro Plus plan for +$99/mo. 15 trucks included, $10/mo each after.
Get in first
Preorder or start a free trial
FleetHook opens December 1, 2026. Tell us how to reach you and we'll lock in your founder's pricing.
Prefer email? Reach us directly at matthew.maldonado@innovationsapplab.com
A different lot to run?
Not a tow company?
LotHook is our standalone parking & private-property permit platform — built for property managers and HOAs rather than tow fleets.